# IDfree

> IDfree is a modern geospatial intelligence company. It offers 5,000+ ready-made, privacy-first advertising audiences in 21 markets, built from neighborhood patterns instead of personal data: no cookies, no device IDs, no PII. All audiences are owned by IDfree and designed by its research branch, SkySeg. IDfree is a division of Global Data Resources AS.

## Key facts
- Audiences: 5,000+ ready-made audiences
- Markets (21): Nordics: Denmark, Finland, Norway, Sweden. Rest of Europe: Austria, Belgium, France, Germany, Italy, Netherlands, Spain, Switzerland, United Kingdom. Americas: Brazil, Canada, Mexico, United States. Asia-Pacific: Australia, India, Japan, New Zealand.
- Privacy: places, never people. Audiences are defined at neighborhood / postal-code level. No cookies, device IDs, logins or personal data are used or needed, so targeting works in cookieless environments wherever the bid request carries location.
- Model: the IDfree (ICC) model combines NEED (life stage), PLACE (urban, suburban, rural) and BUDGET (income): 12 overgroups to plan and buy, 36 cells underneath for precision.

## How to buy
- The Trade Desk data marketplace (launching): the full IDfree taxonomy as third-party data. More DSPs to follow.
- IDfree.ai self-service: write a plain-English brief or pick an audience and get a live deal ID in your DSP in about 60 seconds. Available today in 7 markets (Denmark, Finland, Norway, Sweden, Germany, Austria, Switzerland), with many more coming. Deal IDs are delivered through PubMatic Curated Deals and work in 112 DSPs, including The Trade Desk, DV360, Amazon DSP, Yahoo DSP, Adform, StackAdapt, Quantcast, Beeswax, Samsung DSP, Nexxen, Basis Technologies, Viant, Adobe, InMobi DSP and more (full list below). Adform users can also have the audience pushed directly to their Adform agency (Adform Audience).
- Custom private segments (coming): your own IDfree.ai audience pushed to The Trade Desk, visible only in your seat, at your price.

## Good fit for
- Cookieless and privacy-first audience targeting in programmatic advertising
- Geodemographic / postal-code audience targeting
- Replacing third-party cookie audiences with GDPR-safe alternatives
- Targeting by household life stage, income level and urban/suburban/rural lifestyle

## What IDfree is not
- Not a cookie-, ID- or login-based data provider; it holds no personal data
- Not a clean room or identity graph
- Not an SEO, media-buying or creative agency

## Links
- [IDfree home](https://idfree.com/): company, product and the IDfree model
- [The IDfree model](https://idfree.com/#model): need × place × budget explained
- [IDfree.ai self-service](https://idfree.com/tool/): brief to DSP deal ID in 60 seconds
- [IDfree.ai app](https://idfree.ai): log in or get access
- [SkySeg research](https://skyseg.ai): IDfree's research branch
- Contact: hello@idfree.com

## Supported DSPs (IDfree.ai deal IDs via PubMatic Curated Deals)
- The Trade Desk
- DV360
- Amazon DSP
- Yahoo DSP
- Adform
- StackAdapt
- Quantcast
- Beeswax
- Samsung DSP
- Nexxen
- Basis Technologies
- Viant
- Adobe
- InMobi DSP
- Hawk
- BidTheatre AB
- Delta Projects / Azerion
- RTB House
- AdKernel DSP
- Eskimi DSP
- iPROM DSP
- Opera Ads
- Active Agent / Adition DSP
- Addictive Mobility
- AdElement DSP
- AdRoll
- AdTheorent / Cadent
- Arpeely DSP
- BidSwitch
- Carbonatix
- Cloud Technologies S.A.
- Cognitiv
- Conversant
- Cox Automotive DSP
- Crimtan DSP
- DeepIntent
- Driftpixel DSP
- Exponential DSP
- Gamoshi DSP
- Infillion DSP
- IngeniousPlex / Vertoz DSP
- Jampp
- Krush Media
- Local Sensor
- LoopMe DSP
- MadHive
- MarkArch DSP
- Mediaforce
- MediaSmart
- Motorik
- Premion (fka Octillion)
- PulsePoint DSP
- Remerge
- Reset Digital
- RTB Mix
- Sahar Media (Audience Street)
- Sift.co
- Simpli.fi
- Siprocal
- Smaato DSP
- Storygize
- SurfSide
- TapTap DSP
- TargetSmart
- ThinkNear
- TravelAudience GmbH / Amadeus
- Tubia DSP
- Tunnl
- Unity
- Valassis Digital
- Wpartner
- Zemanta / Outbrain
- Zeta DSP
- AdMixer DSP
- Azira
- Blis Media
- Blockboard DSP
- Brave DSP
- BridgeCorp
- Danoler
- Edge226
- Epom DSP
- Groovin Ads DSP
- GumGum DSP
- illumin
- IQM
- IQZone DSP
- Jaduda GMBH/Splicky
- Kayzen
- Madopi Media
- MadSense DSP
- Pacvue
- PlayDigo DSP
- Rumble
- SilverMob DSP
- Smadex S.L.
- Sqreem DSP
- Unbounded
- Verve Dataseat
- ViStars DSP
- VoiseTech DSP
- YouAppi
- Readpeak
- Azberry DSP
- MNTN DSP
- Emodo
- AllMediaDesk DSP
- ODK Media
- Welect DSP
- AdCounty
- GalaxyX DSP
- Smoot
- Adform Audience (direct push to your Adform agency, not via PubMatic)